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Thursday, June 21, 2012

Trends in Alcohol Marketing

It's been a while since I posted anything here. I was just enjoying the weather and had a few short trips.

If you spend much time online, I'm sure you've seen some of the ads recently for alcohol. Not just beer and wine but the hard liquor is now going low carb.

I saw an ad for Bacardi low carb drinks. I had to check twice to be sure what I saw was real.

Why would someone who drinks hard liquor want to worry about carbs? Some of the ads also stated that they are low calorie. Do you know how much booze someone needs to drink in order to put on weight from drinking booze?

A person would need to practically live off of booze. That is they would need to get most of their calories from booze. This means that they would need to be intoxicated all day and night. This is the only way someone would possibly be able to gain weight from booze. The number of calories is small, less than most vegetables.

Why bother creating a booze that is low calorie or low carb? Most booze drinkers are not very health oriented either. Sure there are social drinkers who are health minded and drink once in a while. These people will get such a small amount of calories from the liquor that it's not even worth mentioning it.

Then there are the alcoholics. These people drink excessively and most if not all of them couldn't care less about their health. These alcoholics are the only people who would actiually be gaining weight from the liquor.

What are these companies thinking about when the develop these products? There is no target market that makes any sense. The people who want a low carb or low calorie drink probably don't drink much and therefore the amount of calories from the liquor that they drink is minimal even if they drink "full calorie" or "full carb" drinks. The people who actually would get a substantial amount of calories or carbs from liquor are too drunk to even understand the difference.

Besides they wouldn't care if the liquor was low carb or high carb as they just care about getting drunk.

If you have any comments, let me know, I'd like to see what you think about this.

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